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Rosa’s Cafe & Tortilla Factory

The Challenge

Rosa’s Cafe needed to increase regional awareness and drive in-store visits at struggling stores in the Eastern Region through a coordinated Google Search and Meta advertising strategy.

With limited prior digital presence, the campaign had to build brand awareness from scratch while simultaneously driving measurable foot traffic and conversions at scale.

 

PROJECT PARAMETERS

  • Increase regional awareness in the Eastern Region
  • Drive in-store visits at struggling locations
  • Google Search + Meta dual-platform strategy
  • Target high-intent local audiences
  • Maximize conversions at lowest possible cost

The Approach

Google + Meta
Comprehensive dual-platform strategy targeting regional audiences across Search and Social.
Eastern Region Focus
Targeted struggling stores in the Eastern Region to maximize in-store visit impact.
Performance Monitoring
Continuous optimization with real-time performance tracking and creative testing.
Conversion Optimized
Campaign structured around driving measurable store visits and conversions at scale.

The Key Results

36.6M

Total Ad Impressions

352,871

Total Conversions

+6,312%

Impression 

$0.27

Cost Per Conversion

The campaign exceeded all expectations with unprecedented reach and an industry-leading conversion rate. With 36.6M impressions, 352,871 conversions at just $0.27 each, and a 6,312% lift in ad impressions, Rosa's Cafe proved that strategic digital advertising can transform regional awareness and
drive massive in-store traffic.

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