At a time when the majority of shoppers make purchases online, having mobile website design is essential, especially for small businesses. It’s a smart strategy that levels the playing field with bigger competitors and helps capture a percentage of the market share.
However, having a website means designing a hub that accommodates all screen resolutions, especially the smaller ones used on mobile devices. Two approaches are used for this purpose in website design: responsive and adaptive design. This post examines each approach to determine the best choice to optimize a mobile website for small businesses.
A Brief Analysis of Responsive Design
A responsive design is a mobile website design approach built to adjust to any device’s screen size dynamically. In simpler terms, it’s an approach that accommodates every mobile screen size as soon as they access a website. The website’s design elements and contents automatically align and reposition themselves to each screen size.
From this explanation, it’s clear that responsive design is flexible, but its benefits for small businesses go further. For example, a responsive website design enhances SEO by offering a consistent user experience to mobile users irrespective of their screen sizes – a key factor that search engines consider when ranking websites. It is also easy to maintain, making this type of mobile website design a budget-friendly option for small businesses with limited resources.
A Brief Analysis of Adaptive Design
Adaptive design is a mobile web design approach that involves creating multiple layouts for specific screen sizes, ensuring users enjoy a tailored experience based on their device. In this case, the system detects each user’s mobile device screen size and delivers a suitable layout. That’s why the design contains different layouts for different devices.
A notable advantage small businesses can derive from adaptive mobile website design is that it performs excellently. By delivering a layout suitable for each device, every customer on a brand website enjoys their experiences while navigating through products and services. Its ability to do this influences its purchase decision.
However, creating a website using this approach may be too costly for what small businesses can afford. Each layout is designed and coded separately, requiring more resources to achieve the best result.
Which Design Approach is the Best for Small Businesses?
Both approaches are great for all businesses, but choosing one depends on different factors as they affect each brand. For example, it could depend on budget, specific needs, and long-term goals. Considering that most small businesses require a budget-friendly yet effective place to attract online customers, a responsive design approach is excellent for its SEO benefits, cost-effectiveness, and ease of maintenance.
Choose Digitac Media for Professional Website Design
Digitac Media designs mobile-friendly websites for all businesses. Our tailored approach means you will get a website that meets your needs, budgets, and marketing goals. So, contact us today, and let’s discuss the process of giving your brand a robust online presence!