Local / AI SEO: Optimizing for local map packs and AI search visibility.
Google Business Profiles + Directories: Managing profiles and citations for every location.
Paid Digital Advertising: Managing search, display, and video campaigns around each market's demand and budget.
Website + Conversions: Designing and optimizing sites for calls, forms, and visits.
Paid Social: Running targeted social ads and re-engaging past visitors.
Influencer Marketing: Partnering with creators to boost local reach.
Organic Social: Creating and managing social content that stays locally relevant.
Aggregate + Respond: Every review from every platform in one place, rolled up by location, district, or region.
Review Defense: Working to get fraudulent and bad-faith reviews removed.
Review Generation: Automation that turns satisfied customers into more 5-star reviews.
For 25 years I’ve helped businesses go where their customers are going. I started at CBS Radio with KRLD and the Texas Rangers Radio Network, then jumped to Autotrader.com just after the internet bubble burst, while my bosses laughed.
Then I moved from selling ads to the technology behind them. As eCarList’s third employee, I helped turn a small software startup into a leading automotive website and inventory management platform, growing it from 15 independent dealers to 1,500 dealers nationwide before its sale to publicly traded Dealertrack.
I went on to cofound an agency for multi location hospitality brands, and today I run Digitac Media with my family. We’ve built hundreds of websites, managed more than $50 million in digital advertising, and some of my first clients from 20 years ago are still with us.
The goal hasn’t changed: make sure every location knows where its next customers are coming from, and wins them.
Build a plan around your goals.
Understand each location's opportunities.
Align local efforts with your brand.
Bring strategy and execution together.
Measure what matters.
