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Diamond Knot Brewery

The Challenge

Diamond Knot needed to validate the ROI of a combined Paid Search and Paid Social strategy across two distinct taproom locations, requiring precise measurement of draft and food sales lift over a test.

With a modest budget, the campaign had to prove that targeted Yelp advertising could drive meaningful foot traffic and translate directly into measurable revenue — not just impressions.

 

PROJECT PARAMETERS

  • Validate ROI of Yelp Ads across two taproom locations
  • Measure foot traffic driven by paid advertising
  • Track cost-per-store-visit efficiency
  • Project revenue impact from ad-driven visits
  • Prove scalability with a lean budget test

The Approach

2-Location Test
Yelp advertising deployed across both Diamond Knot taproom locations for controlled measurement.
Budget: $390/Location
Lean per-location spend to validate ROI before scaling investment.
Duration: 1 Month
February campaign window for rapid proof-of-concept results.
Data Cleanup & QA
Integrated rigorous data cleanup and outlier removal for accurate performance attribution.

The Key Results

105,133

Total Ad Impressions

$0.71

Cost Per Store Visit

1,011

Tracked Store Visits

$39,429

Projected Revenue Impact

The campaign not only increased visibility among potential customers but translated into significant foot traffic and revenue with a modest budget. At just $0.71 per store visit and $39,429 in projected revenue, Diamond Knot proved that targeted Yelp advertising delivers scalable, measurable ROI for multi-location brewery operations.

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