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Marty B’s & Circle Star Brands

The Challenge

Marty B’s Ventures and Circle Star Brands needed to increase catering and online orders by re-engaging past guests with practical, value-driven emails focused on real-life occasions.

The challenge was to drive measurable revenue using only Toast’s integrated email tools — without relying on limited-time offers, loyalty programs, or discount incentives.

 

PROJECT PARAMETERS

  • Increase catering and online orders
  • Target past guests using POS data
  • No LTOs or loyalty incentives
  • 30-day campaign window
  • Mobile-optimized email designs

The Approach

50,286 Emails Sent
30-day Toast Marketing campaign using POS guest data for precise segmentation.
POS Guest Data
Targeted past guests with practical, value-driven messaging — no LTOs or loyalty incentives.
Catering Focus
Promoted catering, build-your-own options, cocktails to-go, and online ordering.
Mobile Optimized
Mobile-first email designs targeting family gatherings, school events, and celebrations.

The Key Results

695

Orders Driven

$40,421

Attributed Sales

44.5%

Open Rate

$58.16

Avg Order Value

The campaign achieved 695 attributed orders and over $40K in estimated sales with exceptional open rates. The results demonstrate the power of Toast's integrated email tools when paired with expert strategy, delivering clear ROI from a single 30-day campaign — all without discounts or loyalty incentives.

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