Request Your Market Leader Playbook
Back To Case Studies

Torchy’s Tacos

The Challenge

Torchy’s Tacos needed to assess the effectiveness of paid search on sales at selected locations. The core question: does Google Ads investment translate directly into measurable sales lift at the store level?

With 100+ locations nationwide, any scaling decision required hard data — not assumptions. A controlled test across a subset of stores was essential before committing additional budget.

 

PROJECT PARAMETERS

  • Assess paid search effectiveness on in-store sales
  • 10-store controlled test group
  • $1,500/month budget per location
  • 90-day measurement window
  • Compare against non-search control stores

The Approach

10-Store Test
Rigorous assessment methodology across selected locations.
Budget: $1,500/mo
Per location monthly investment for paid search.
Duration: 90 Days
Full-quarter test window for statistically significant results.
Seasonality Controls
Rigorous seasonality adjustments and outlier removal for accurate assessment.

The Key Results

13.7%

Increase in Total Sales

+11.7%

Sales Lift vs. Stores Without Search

10/10

Validated Test Stores

HIGH

Documented New Market Lift

The controlled test validated paid search effectiveness with a significant, measurable sales boost — positioning Google Ads as a proven strategic element in Torchy's marketing arsenal. With a 13.7% sales increase at test locations and an 11.7% lift versus non-search stores, the data supports scaling paid search investment across the full 100+ location footprint.

Request Your Market Leader Playbook

Client Reviews