As a real estate professional, standing out online is essential for capturing the attention of potential buyers. While most agents know the importance of maintaining a Google Business Profile (GBP), many overlook the powerful Products feature as a way to showcase property listings. Using this feature, you can transform your GBP into a dynamic portfolio that attracts clients actively searching for homes, all with the help of a local SEO company.
Here’s how you can use Google Business Profile to list properties as products and boost your visibility with the best local SEO company strategies.
Why Add Real Estate Listings as Products on GBP?
Adding listings as products on your GBP offers several advantages, particularly when supported by a local SEO company:
- High Visibility: Products appear prominently on your profile, catching the eye of potential buyers.
- Rich Content: Showcase property details, photos, and links in one place.
- SEO Boost: Helps your profile rank for searches like “homes for sale near me,” a tactic any local SEO company would recommend.
- Convenience: Buyers can view available listings at a glance without navigating away from Google.
Step-by-Step: How to Add Real Estate Listings as Products
- Log Into Your Google Business Profile
Head over to Google Business Profile Manager and log in with the account linked to your profile. - Access the Products Section
From the dashboard, select Products in the left-hand menu. - Create a New Product
Click the “Add Product” button to start setting up a property listing. - Enter the Details
Here’s what you’ll need to include:- Product Name: Use the property address or a descriptive title, such as “3-Bedroom Home in Uptown Dallas.”
- Category: Create a custom category like “Homes for Sale” or “Real Estate Listings.”
- Price Range: Add the property price or use “Varies” if the listing includes multiple options.
- Description: Highlight the key features of the property, such as the number of bedrooms and bathrooms, square footage, and unique selling points (e.g., “Modern kitchen with stainless steel appliances”).
- Call-to-action: “Contact us for a private showing today!”
- Upload Photos
High-quality visuals are essential. Google recommends images with a minimum resolution of 720 x 720 pixels. Include photos of the exterior, interior, and unique features to make the listing stand out. - Add a Call-to-Action Button
Choose a button option to guide potential buyers:- Learn More: Link to the full listing on your website.
- Call Now: Connect buyers directly to your business phone.
- Save and Publish
Click Save to publish the product to your GBP. Your listing will now be live and visible to anyone searching for your business.
Keep Listings Fresh and Relevant
Real estate is a fast-paced industry, so it’s crucial to keep your product listings updated. Here’s how:
- Add New Listings Regularly: Ensure every active property is featured.
- Track Engagement: Use GBP insights to monitor how users interact with your listings, an essential tactic a local SEO company can assist with.
Pro Tips for Maximizing Impact
- Highlight Unique Features: Draw attention to features buyers care about—think “pool,” “open floor plan,” or “recent renovations.”
- Use Categories Strategically: Create categories for “Luxury Homes,” “Starter Homes,” or specific neighborhoods to help buyers navigate listings.
- Leverage SEO: Use keywords in descriptions like “homes for sale in [City]” or “real estate in [Neighborhood],” just like a local SEO company would advise.
Why This Works
Google Business Profile is often the first place potential clients interact with your business. By using the Products feature to showcase listings, you’re turning this touchpoint into a powerful sales tool. Not only does it make your profile more engaging, but it also positions you as a tech-savvy, client-focused agent, supported by the expertise of a local SEO company.
Ready to Take Your Google Business Profile to the Next Level?
Adding real estate listings as products is a game-changer for any agent looking to attract more buyers. With just a few simple steps, you can make your profile a hub for active listings and a magnet for clients. Start adding your listings today, and watch your online presence soar with the help of a local SEO company.
Let us know how these tips work for you or if you’d like more guidance on optimizing your GBP, contact us today!