It’s undeniable that most businesses have busy periods – a time of the year when sales roll in faster than usual. What successful brands do during this time is create a marketing campaign around the period, while leveraging SEO and PPC to further boost sales and maximize profit.
As a business owner looking to adopt this strategy, you should know that your competitors will most likely do the same. So, to get ahead during this period, try following these tips from SEO and PPC specialists on managing seasonal campaigns. This post highlights some of these tips, but first, what’s a seasonal marketing campaign?
What’s a Seasonal Marketing Campaign?
As the name suggests, a seasonal marketing campaign is a strategy that aligns marketing efforts with specific times when consumers’ enthusiasm is high. This could be during holidays like Christmas, New Year, or Thanksgiving or special events like sports competitions and Black Fridays, to name a few.
SEO and PPC specialists believe a campaign during this period allows businesses to reach wider audiences while creating a meaningful connection that converts to sales and enhances brand loyalty. However, the effectiveness of a campaign, especially within the online space, depends on how carefully planned it is ahead of the season. Therefore, businesses must observe proven tips from specialists to achieve success.
Effective Tips for Managing Seasonal Campaigns
If you’re building a seasonal digital marketing campaign, below are effective tips from SEO and PPC specialists that’ll drive growth for your business:
1. Plan Your Campaign During Off-Season
Immediately after your business’ busy period kicks in, the only time you’ll have is to meet customers’ demands. You’ll be too busy with orders, inventory, and customer service requests to consider marketing. This is why you can plan your marketing during the off-season. You can create marketing content and schedule it ahead.
2. Have a Data-Backed Seasonal Marketing Strategy
You can’t disregard the significance of data analysis to the effectiveness of a seasonal marketing campaign. Data helps you realize the trends and consumer behaviors during this period. So, analyzing the data can help you determine when to begin, how to start, and who to direct your campaigns to.
3. Get Creative with Your Seasonal Campaign
You’ll agree that competition is too stiff to have basic ads that don’t catch shoppers’ attention. SEO and PPC specialists say you must create interesting campaigns that distinguish your brand from others. Your unique brand personality must shine through the campaign to get ahead of the competition.
4. Don’t Forget Other Marketing Campaigns
Some marketing campaigns must be all year round. The value this offers is consistent visibility whenever consumers are looking for your products and services. For example, SEO tactics shouldn’t stop. PPC should also go all year round on a smaller scale before getting blown during the season. So, creating seasonal without relenting on other marketing campaigns is good for business growth.
Capitalize on Busiest Periods Using the Best Seasonal Marketing Campaign Strategies
Digitac Media provides businesses with digital marketing solutions that drive growth across all seasons. Contact us today, and let’s help you create smart strategies to catch targeted eyes at the right time!